DANNY GONZALEZ
DANNY GONZALEZ
GTB Canada.- We were asked to refresh Ford’s Parts & Service platform to a message that focused on “Expert Service” while moving away from “Beware Of Parts Unknown”. Delivering fresh visuals and a story statement that highlights the importance of Ford Service for being prepared for all that Canada has to offer. Copywriter: Adrienne Annau. Production House: NiceShoes.
Challenge: To rebrand Ford Service as the best option for all Ford vehicle needs focusing on experts service from the people that made your vehicle.
Strategy: From the powerful insight that Canada is one giant highway that spreads from coast to coast, we came up with the importance of getting out there on a vehicle you can rely on and what better way to bring this to life than animation and great imagery of Canada.
Pre-roll | Radio | CRM | Print collateral | Ford owned properties | Paid digital: banners, waze and social media.
:15 Pre-roll | English version
:06 Bumper | English version
:15 Pre-roll | English version
:15 Pre-roll | English version
Print media