DANNY GONZALEZ
DANNY GONZALEZ
GTB Canada.- Fall/Winter campaign focusing on the importance of maintenance and winter tire changeover. Copywriter: Will Hasenkrug. Production house: Nimble Content.
Challenge: Ford owners had started to consider taking their vehicle for servicing to their local mechanic whose expertise on Ford vehicles is inferior to what the car maker provides.
Strategy: To use fun visuals of experts from different industries than automotive as spokesmen for why Ford is the best option when taking your Ford vehicle for any service need.
Results: 20% increase in comparison to the previous year, having Ford owners scheduling their winter tire changeover with Ford Service ahead of time and avoiding the long lines.
Pre-roll | Radio | CRM | Print collateral | Ford owned properties | Paid digital: banners, waze and social media.
:15 Pre-roll | English version
:15 Pre-roll | English version
Print media