DANNY GONZALEZ
DANNY GONZALEZ
STAPLES CANADA HEAD OFFICE.- Being one of the Lead Graphic Designers from the Marketing Team I have been working from concept to final production of various projects, most of them omnichannel.
12 DAYS OF GIFTING 2019 .- During the holiday season Staples launches a series of daily product offers that drive presence to the stores. This project was advertised on both owned and paid channels like the weekly flyer, in-store signage and digital.
AIR MILES SHOP THE BLOCK 2019.- Staples joint venture with partner Air Miles for winning extra miles during the holiday shopping at Staples. This look n’ feel was created for this logo lock-up provided by Air Miles. Also, with a high presence on the weekly flyers, signage and digital.
SCRATCH & SAVE .- Coupon design, signage and overall creative concept for this first time, four-day event.
NUDGE REWARDS APP LAUNCH.- All communication for the launch phase of this internal Staples app.
2020’S NATIONAL HOLIDAYS CAMPAIGN.- After a year of pandemic Canadians needed a positive reminder of good times with loves ones and a reassurance that Staples is a one-stop-shop destination for gifting as well. With the emotional connection to classical holiday songs we came up with the up-lifting “Tune into the holidays”, the campaign was a success across the board.
2021’S DELIVERY TRUCK REVAMP.- A long overdue refresh to our delivery trucks following the current Staples look and feel.